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Selection Criteria

At SeedTribe we value quality over quantity when it comes to the businesses and entrepreneurs we support. To ensure we only present high-quality, viable businesses we have a rigorous and competitive selection process. To fully assess each business, we ask a range of questions covering: financials, the team, the challenge the business is solving, and how the business addresses one or more of the UN’s 17 SDGs. Each business that is chosen has demonstrated that it values profit and purpose equally.

To give you an idea of the application process and what we are looking for, some of the questions we ask are listed below. Please note, investments of this nature carry risks to your capital as well as potential rewards. Read our risk warning before deciding to invest.

Business Model

  • Do you have a sound business model?
  • Is there a big enough market?
  • Is it the right time and place for this type of business?
  • Does the valuation seem fair?
  • What are the Key Performance Indicators?
  • How long until you make revenue?

The Team

  • How many years of relevant experience does the team have?
  • Does the team have a well-balanced skill set?
  • Does the team have the drive to grow this business?
  • Do your values align with the founders’?


  • Is the business model sustainable?
  • Does the business address an SDG in its mission?
  • What is the social or environmental impact of your business?


  • Is it defensible?
  • What are the barriers to entry for competitors?
  • Is there an IP, trademark, patent or another factor that gives you a competitive advantage?
  • What is the competition like?

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. SeedTribe is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via SeedTribe once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

This page is approved as a financial promotion by SeedTribe Limited, which is authorised and regulated by the Financial Conduct Authority. Pitches for investment are not offers to the public and investments can only be made by members of on the basis of information provided in the pitches by the companies concerned. SeedTribe takes no responsibility for this information or for any recommendations or opinions made by the companies.

The availability of any tax relief, including EIS and SEIS, depends on the individual circumstances of each investor and of the company concerned, and may be subject to change in the future. If you are in any doubt about the availability of any tax reliefs, or the tax treatment of your investment, you should obtain independent tax advice before proceeding with your investment.