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On The Mend: Transform physical rehab for everyone

On The Mend

On The Mend improves the experience and outcomes for everyone involved with physical rehabilitation. Their digital support tools improve health outcomes, patient engagement and cut costs. They are looking for introductions to investors, individuals in innovation and digital health, and to organisations changing how healthcare is delivered.

On The Mend is part of the Founders Factory accelerator programme, sponsored by Aviva Insurance.

An interview with Wesley, Co-Founder and CEO of On The Mend:

Describe your mission in a sentence or two:

On The Mend is on a mission to build the first digital platform to improve the experience and outcomes for everyone involved with physical rehab.

Who are your clients?

We see the natural customers as healthcare payers (public and private insurance) who can generate value throughout the patient journey. In the short-run, we are focusing on trialling and early-stage adoption with healthcare providers (hospitals and physical therapy providers). Obviously a key part of our model is to give patients the support and motivation they need for their rehab!

What stage are you at in your business?

We have lined up pilot partners with 3 UK teaching hospitals, a high-volume UK independent sector knee surgeon and a US healthcare provider. We have also settled the scope of a minimum viable product to deliver these pilots. We’re now looking for investment to fund us through to commercialisation, i.e. the costs associated with our build phase and successful pilots.

What is your business model? 

We will solve a number of problems for patients and their healthcare professionals to get the care pathway working better for everyone. This will result in patients staying motivated and more effective prioritisation of healthcare resources - delivering dramatic improvements for patients and savings for healthcare systems. Our intention is to charge per-user fees that will be a fraction of the savings we deliver.

What does "impact" mean to you as a profit-driven company? 

1 in 4 people around the world suffer from problems affecting their muscles, bones or joints. This means we have the potential to improve the quality of life and long-term health for millions of people.

What are the metrics you will use to track or measure your impact?

We are focused on improving health outcomes at a reduced cost of care while improving the patient and clinician experience. To enable us to have a measurable impact in these areas, we will capture patient-reported outcomes that provide insight into the physical, mental and social aspects of a patient’s rehabilitation, otherwise known as health-related quality of life (HRQL).

What is the vision for the company? 

We want to be a global platform supporting transformational change in physical rehab.

What are you most proud of/excited about for your business?

After my own surgery, I saw first-hand what a daunting and lonely experience that physical rehab can be. I am excited at the prospect of delivering change for so many people at so many different parts of the chain of healthcare. I am proud of having attracted a team with diverse perspectives from across the system who can deliver on this.

What other UK impactful startup do you love and why?

Smokefree is a great example of a simple and effective way to encourage behaviour change by understanding what motivates the user and translating these insights into an effective way to improve long-term health.

What’s next for your company?

This is an exciting time for the business as we are fundraising to get us to commercialisation through our UK and US pilots. We have also recently been featured by GenRe, which opens the door to working with healthcare payer organisations around the world.

How can the SeedTribe community be involved in helping you scale your impact?

In addition to talking with investors who have backed health tech businesses, we also want to hear from people with a proven track record of innovation within digital health. We are also keen to speak with payer organisations in the public and private sector that are looking for new and innovative ways to improve the way that care is delivered to people with problems affecting their muscles, bones or joints.

To contact Wesley, send us an email and we will put you in touch.

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