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EMSOL: Air quality action


EMSOL is improving air quality and ensuring that every community has a clean, safe, and healthy environment. Their dashboard enables customers to reduce transport pollution by providing them with immediate access to emissions evidence. EMSOL are looking for new talent, to gain more insight into the UN SDGs and for introductions to corporates or partners.

Our interview with Freddie, CEO and Co-founder of EMSOL

Describe your mission in a sentence or two:

Our mission is to help our customers take steps every day to make a lasting difference in reducing transport pollution.

Who are your clients?

EMSOL works with business and local authorities to take action on air quality. To date, we have worked with some fantastic customers from Croydon Council and Corporation of London, as well as big companies such as MACE, and last year we started our first work in the rail sector on a project with Network Rail, Atkins, Laing O'Rourke and VolkerRail.

What is your business model?

At EMSOL, we enable contracted supply chain and our site customers to have access to our platform technology on a relatively low-cost SaaS-based offering that enables them to evidence and action their environmental impact. EMSOL profits by ensuring that the Saas platform delivers the added value to both stakeholders (site owner & supply chain providers). The scale and adoption of a functional and well-used platform will generate the reoccurring revenue and profit the business needs.

What does "Impact" mean to you as a profit-driven company?

For us, the impact is in two areas. Firstly that we now have the technical capability for industry to evidence their transport relation pollution impact for each journey. Secondly, we have built a capability for the ‘power of procurement’ to be used rather than enforcement which evolves to a self-policing tool. This opens the door for rapid change and impact on pollution reduction as the supply chain needs to comply to win business. The concept and Saas platform can be adopted by any corporate that will enable a rapid change to supply chain behaviour as well as growing the Saas uses and reoccurring revenues for EMSOL.

What is the vision for the company?

Our vision is every community has a clean, safe and healthy local environment where air quality is high and noise pollution is minimal.

What is your current biggest challenge and how are you seeking to address it?

Transport emissions are the biggest source of air pollution in the UK. It is estimated that there are 40,000 early deaths in the UK per year, as a result of air pollution; whilst the annual cost of air pollution and congestion is estimated to be £47 Billion. But the solution isn’t just to prevent these emissions by bringing the city to a halt, we recognise that business relies on deliveries and so for emissions reduction from transport to really work we need a solution that is highly targeted.

What are you most proud of or excited about for your business?

Firstly that we have a product that works. Secondly that we have had great patience and support from partners like Croydon Council (especially the Environmental Health Teams) to keep backing us and supporting us to get the product right. Lastly with Croydon Council we are now in a position where they have added EMSOL into their planning permission process and looking to roll out EMSOL out across the Borough for all construction sites and other areas to target improved pollution in the delivery and servicing activities.

What kind of partnerships do you have in place to grow your business?

We have currently three expert advisors that know 3 industry verticals; Freight, Rail and Construction. These advisors support EMSOL to get product-market fit for the platform and contacts in the industry to start the engagement.

Further partnerships include being the innovative partner with Croydon Council to evolve a commercial model for our platform that aids the authority and their objectives to reduce transport pollution. Camden Council and other Local Authorities are evolving as potential partners in the same vein as Croydon that will enable significant growth.

What other UK impactful startup do you love and why?

Our office in Sustainable Workspaces is full of amazing founders. I love Biohm not only is the founder amazing and so focus on impact but the solutions and products they create are truly going to change material usage in homes.

What’s next for your company?

Once EMSOL is scaling and delivering well I am keen to look into energy harvesting technology and also helping cleantech entrepreneurs with their strategy and go to market strategy.

What can you offer the SeedTribe community?

I am an experienced tech entrepreneur and passionate about solving big problems. But another personal aspect that I am a firm advocate for is entrepreneur/founder well being and ensuring amazing founders get a good exit/return on their time and investment in their business. I have had a couple of exits and lots of other disasters and still kept a few businesses too long. I know how hard that is and how easy it can go wrong. So my offer to the SeedTribe community is founder mentoring for wellbeing, enjoying the journey and ensuring it all ends up being worthwhile.

I actually set up a Club to do this ( but have had to stop that as I was self-funding it and it took too much energy and time.

How can the SeedTribe community be involved in helping you scale your impact?

Access to talent I know is key for EMSOL to grow. Also being challenged by your team of experts helps us with our messaging and proposition. I am really keen to get more insights to the SDG’s and how we can leverage standards and regulations to qualify our offering. Introduction to early adopter corporates is also useful and to meet partners that can feedback and challenge our product-market fit and value proposition. We need to ensure every step and pound we invest in development is in the right direction and validating that on a constant basis is vital if we are to scale and succeed.

If you want to contact Freddie, send us an email and we will put you in touch.

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