Atom Learning addresses education inequality by making the best education in the world available to all children. Schools can access free, high-quality resources, ensuring that students from all backgrounds receive a higher minimum level of education. Atom Learning is looking for introductions to schools and to hire individuals passionate about education technology.
Our interview with Jake, Co-founder of Atom Learning
Describe your mission in a sentence or two
To provide all children wherever they are in the world and whatever their background with an affordable, high quality education.
Who are your clients?
We currently work with primary and prep schools as well as individual parents of students aged between 8-12.
What stage are you at in your business?
We launched Atom Nucleus, our parent platform, almost a year ago; we launched Atom Prime, our school platform, 4 months ago. To date the growth has been significant: we are working with over 20% of prep schools and launching into primary schools from September. Over the last year we’ve grown from a team of 4 to 16.
What is your business model?
Our school platform, Atom Prime, is free-of-charge to schools; we charge a monthly subscription for Atom Nucleus, our affordable, high quality alternative to a private tutor.
How much funding have you raised to date?
We have been profitable from day one and have not required funding.
What does "Impact" mean to you as a profit-driven company?
For us, impact means having a social purpose beyond generating shareholder value; indeed, it is our social purpose that is our primary goal and the priority in all decision-making. By focusing on social purpose, we believe that we will ultimately build a more sustainable and valuable business. It forces us to prioritise the quality of the product and the real value it brings to society rather than focusing on short-term profit wins.
What is the vision for the company?
We founded the company because we were frustrated by the inequality in education provision both in the UK and globally. In order to address education inequality, we firmly believe the approach must be to raise standards of education for the least privileged in society. As such our vision is to take the very best education in the world and make it available to all children.
What is your current biggest challenge and how are you seeking to address it?
Currently the biggest challenge we are facing is managing the significant demand for our products - it’s a great problem to have. We need to ensure that there is no reduction in quality of service as our customer base grows quickly and that our platform is optimised for students of increasingly broader attainment levels and for different school types. We’re addressing this by hiring great people and continuing to speak regularly to our customers and users, teachers, students and parents.
What does 2030 look like in your mind?
By 2030, UK students will learn online in class via a comprehensive, digital formative assessment tool. The tool will provide teachers with a standardised set of teacher-made resources that ensures all students across all school types receive a high quality minimum level of education. Adaptive learning, where students sit work personalised to their attainment level, will be the norm, and teachers will use automated analysis to make data-driven decisions about how to raise attainment levels for each individual student. The move to operating from a single digital solution will significantly reduce teacher workload, eliminating the bureaucratic elements of teachers’ jobs, so that they can focus on teaching; it will improve student engagement and outcomes particularly at the attainment boundaries.
What other UK impactful start-up do you love and why?
Farewill is an example of a company that is solving a real world problem, providing consumers with a simplified and affordable product that will save them money and their loved ones significant time in the long run. What I like about the business is that they will have a significant positive impact on people’s lives and be highly profitable in the process.
What’s next for your company?
In the short term, we want to become the leading primary school learning resource in the UK. That means expanding our product range so that we fully cater for the full Key Stage 2 curriculum and scaling into primaries and prep schools across the country.
How can the SeedTribe community be involved in helping you scale your impact?
We are looking to work with as many schools as possible – our school platform is free – so any introductions to schools/teachers are appreciated! We are also permanently hiring so any teachers/former teachers, software developers, data scientists or individuals who are passionate about education technology should get in touch.
Want to work for Atom Learning? Check out their job opportunties here.
If you want to contact Jake, send us an email and we will put you in touch.